The full horizontal wordmark is the primary mark for Radiotopia. It should be used in almost all instances that require brand representation and identification.

Use the full mark (with "From PRX") when Radiotopia is the primary/dominant brand.

Use the associated mark (without "From PRX") when Radiotopia is associated with another brand/podcast/event or when it is labeling a sub-brand. Or when it is too small to distinguish the “From PRX”.

The 'zag' is Radiotopia’s secondary element. It is used primarily in applications where the full horizontal mark has already been established or is too large to appear. It is also useful for more pure “brand” expressions of Radiotopia.

The micro zag is a minimized and reduced version of the full zag. The micro zag should be used instances when the Zag will appear as a bug, favicon or icon.

The full Radiotopia mark should allow for ample space around it including edges, images, and other logos. The space should be equal to half the logo height.

The full Radiotopia mark should never be reduced beyond 20px in height in screen applications and 0.25” for print applications

The zag mark should be allowed ample space from elements around it including edges, images, and other logos. The space should be equal to the space between center circle and orbit.

The full zag mark should never be reduced beyond 32px in height in screen applications. The micro zag should be used instances when the zag will appear as a bug, favicon or icon below 32px. It can be reduced to 16px.